Coles - DDB Melbourne
Christmas 2023: Lead designer on the redesign of Coles Christmas for 2023. Collaborating with partner agency InterBrand to design the overall design concept, then I rolled out the entire in store kit of parts (and more). This includes items as small as price tickets, to decorative archways, to billboards and onto the main campaign advertising.
Pokemon Builders: Lead designer on the rollout of the Coles Builders x Pokemon collaboration in 2024. This was an in store collection campaign with assets all throughout the store, online, OOH and more.